A Runners Guide to Fundraising for the London Marathon 2025

The London Marathon is a bucket-list event for runners worldwide. London comes to a standstill and images of cheering crowds and the iconic Tower Bridge are broadcast on TV as thousands of people test their endurance.

However, beyond the personal challenge, the London Marathon is also an incredible opportunity to raise money for some amazing causes. If you’ve been lucky enough to secure a spot in the 2025 race then you’ve got the chance to really make a difference for your chosen charity.

We’ve put together this how-to guide, with lots of handy tips to equip you with everything you need to maximise your fundraising efforts for this year’s London Marathon!

When is the 2025 London Marathon?‍

Mark your calendars - the 2025 London Marathon is scheduled to take place on Sunday April 27th and this year’s race marks the 45th edition of this beloved occasion.

Crowds of people will line the street to cheer runners on throughout the day and London will be swept with a carnival-like atmosphere throughout the day!

‍The history of the London Marathon

The London Marathon's story began in 1981, inspired by the New York City Marathon, and it quickly became a beloved fixture on the running calendar.

From seasoned marathon runners looking to test their abilities against some of the world’s most elite athletes, to first-timers taking on the challenge to raise money and awareness for some incredible charities, the London Marathon welcomes a wide range of people. It's a race where personal triumphs and charity intertwine, creating a truly special atmosphere.

Fancy dress is also encouraged for participants, adding a touch of light-hearted fun to the gruelling event. Crossing the finish line is a moment of pure elation, a testament to months of hard work and dedication for so many.

‍How to fundraise for the London Marathon?‍

If you’re choosing to run for charity this year, it’s a fantastic way to add an extra layer of motivation to your training. You’ve got the chance to push yourself physically and mentally with the race, alongside supporting some incredible causes and making a real impact through fundraising.

Here are some of our top tips to maximise your fundraising efforts this year:

• ‍Choose your charity: First off, decide what charity/charities you’d like to fundraise for. Choosing one whose mission resonates with you is a great way to make sure your passion shines through when it comes to raising money.
  • Collctiv is the easiest and quickest way to raise money for charity. 
• Set up a fundraising page using Collctiv: Collctiv is the easiest and quickest way to raise money for charity. 
  • You can sign up and create a Collctiv pot within minutes, and the people contributing to your pot don’t need to go through lengthy sign-up processes either - they simply tap to pay and you just need to sit back and watch the contributions for your efforts come through!
  • You can choose to set a fundraising goal if you have one in mind, customise your page with details about your fundraising and then share the link/QR code far and wide. It’s that easy!

• Tell your story: If you’re open to doing so, share the reasons why you’re running this race and why you’ve chosen a specific charity. Connecting with people on an emotional level will bring them along with you on your fundraising journey over these coming months.
• ‍Harness the power of social media: Documenting your training updates on platforms like Instagram, Facebook, Twitter etc. is a great way to keep your followers engaged with everything happening behind-the-scenes.
  • Remember, the Marathon is the last leg of months of training, hard-work and commitment. Give people a glimpse into all of this throughout the journey and make sure to share the incredible work of your chosen charity too!
• ‍Take the fundraising into your workplace: Your colleagues will be some of your biggest supporters during your training, as they see first-hand the work you put in each day and lots of them will surely want to contribute to your fundraising too.
  • Whether you use Slack/Teams, or if your workplace has a newsletter (or even just go back to basics with an email!), get the message out about your participation in the London Marathon and share the link to your Collctiv pot so they can make a contribution no matter how big or small.
    
• Keep the momentum going: Even if you set yourself a goal in your mind, don’t stop fundraising when you reach that point - every single penny matters when it comes to the incredible work of these charities!
• Enjoy yourself on the journey: Running the London Marathon is an incredible achievement. It’s a chance to both challenge yourself mentally and physically, whilst also making a positive impact on the world through your fundraising efforts.

Make sure you take lots of moments along the way to reflect on the amazing work you’re doing and enjoy every minute of it. See you at the finish line!

‍Organisers bring people together

Collctiv has helped over 1.4million people from 175 countries to come together for the moments and experiences that matter, by making it easy to collect and spend group money. 

Download Collctiv and start collecting money today!